One of the hardest parts of operating a business is to grab the attention of your customers. There are so many ways to do it. But how many of them work, really?
One way that has been tried, tested, and found to consistently perform is direct mail advertising.
What is it?
Direct mail is simple. It’s the process of sending offers and promotions via mail (hence the name, duh) to existing customers, and potential new ones.
But why is it beneficial and what can it do for your business?
Let’s find out…
Targeted – Some marketing techniques are like trying to shoot a pin with a shotgun. Your target audience are such a tiny area overall, but your marketing techniques are missing every time. Direct marketing is different. You can reach the people who will be interested in your product, and those people alone. Businesses exists that help you create a database of age profiles, locations, and interests so that your advertisements and promotions reach the people who matter.
Measurable – You should always look to measure the impact of your marketing campaign. Direct marketing allows you to measure its success. For example, you could place a coupon code in the mail with a due date on it. Count how many of those coupons come back to you before the specific date and you can measure how successful the campaign was.
That’s just one way, but there are more out there.
Cost effective – Compared to other marketing techniques, direct mail is extremely cheap. A vendor can print thousands of mail flyers or promotional offers to be sent out. A TV ad or newspaper ad on the other hand can cost a serious amount of money. And if you’re a small business, that’s a cost you can’t afford.
Yet.
If you would like help establishing a direct mail campaign, at Mauve, we can help. Contact us today to find out more.
Visit the Mauve Print Management website for more information on Here’s why you should invest in direct mail